The digital era has forced businesses to establish a solid online presence. But this can be seen as a challenge due to the growing ranking competition on search engines. This then poses a question for entrepreneurs–how can they ensure that they will remain on top of the searches?
There are several ways to market a business via the internet. One of these is through landing pages. These pages are designed to create home improvement leads online.
Defining a Landing Page
A landing page is a section on a firm’s website that transforms users into leads. It is meant to capture information from contacts in exchange for something of value, like a retail offer code or business-to-business (B2B) insights. The landing pages are typically designed to encourage users to take action.
Businesses like plumbing services can find landing pages helpful in capturing users’ exact needs. Landing pages allow plumbing enterprises to promote their business through advertisements. Once a user clicks on your advertisement, the landing page should include what is advertised. This way, you can provide your users with what they need or want through a simple click.
What does a Good Landing Page Looks Like?
A good landing page can help you gain online home improvement leads. To do this, your page must be easy to understand and provide clear answers to the question, “What does this business offer?” It also needs to be able to engage potential customers and provide information about your services. To ensure this, you must design your page with a clear call to action.
A solid landing page for a plumbing company should have a form, a vital hero section, and social proof sprinkled throughout. This lets your visitors know you can provide what they are looking for. A video explaining your business can also be a great addition to your landing page. Just a pro tip–if you add a video, make sure it is no longer than 30 seconds.
Another critical factor to a successful plumbing landing page is to ask for a review. When potential customers see that you have other customers who are happy with your work, they will be more likely to trust you. A review can also help you determine any flaws in your business and encourage you to respond to customer feedback.
You should also incorporate a contact page on your plumbing website. The phone number should be visible on the page, and the form should be a clickable link. You can also add a section where your customers can request a quotation on your plumbing services.
Lastly, you should include an image at least as large as the text. Do not use stock images unless they are relevant to the page. Use a color that stands out. However, avoid using too many colors. Too much information can be overwhelming for your visitors.
Improve Your Landing Pages with HomeGuru
Establishing your brand online can be challenging. Hence, good first impressions are more crucial than ever. Furthermore, these can serve as a pipeline to building a lasting reputation. However, making a solid impression on the internet is not a task built for everyone. In that case, you can rely on lead generation companies like HomeGuru.
With them, you can create state-of-the-art landing pages that will help you attract more customers. To learn more about the company and its services, you can check out this infographic.
